White Castle Holiday Initiative

The Night Before Cravemas

Covid was hard. And it was especially hard for restaurant workers.

Richard Dreyfuss, long-time fan and “Hall of Crave” inductee, volunteered to read the poem that was published and shared by Ad Week.

In turn, White Castle vowed to donate $1 dollar for every view up to $25,000. The campaign successfully passed its goal and the sum was donated to the Change is on the Menu Campaign—helping restaurant workers overcome struggles during the covid pandemic.