White Castle Retail TikToks
The Highly Approachable Chef
TikTok is full of Chefs who pretend Sliders aren’t the final culinary frontier. We set out to change that.
Freezer aisle Sliders are more than just Sliders. They’re Sliders plus whatever you have in your fridge.
When it came to casting for the Highly Approachble Chef we wanted someone relatable. Someone approachable. Someone down to earth. After auditioning several famous movie stars, a few billionaires and Kim Kardashian’s dog—we ultimately went with Michael.
Creative Directors: Eddie Van Bloom, Saks Afridi, Michael Williams, Jacqui Bontke
Art Directors: Marz Garcia, Brian Chu
The result?
5.8M views on TikTok
And who knows how many retail sliders sold.
Seriously, does anyone know? If you find out, please message me.