Halloween Execution
Icons Drive Icons
Without showing any monsters or ghouls, the plan was to invite followers of the Mercedes-Benz social channels to guess the Halloween legends.
Elegance with a bite—the Maybach Night Series. Which Halloween legend would drive this icon?
805 hp would have you howling at the moon too. Which Halloween legend would drive this icon?
A creation too powerful to be contained. Which Halloween legend would drive this icon?
They have a great taste in cars and a questionable taste for brains. Which Halloween legend would drive this icon?
The Process
Step 1: Generating Stills
The stills were generated using Mercedes-Benz CAD files as a reference for the most accurate results.
Step 2: Generating Video
Next, realistic camera movement and ambient noise added to the spooky feel. The goal was natural movement and product-accurate vehicles. Of course, there were some bloopers.