AI Halloween Execution
Icons Drive Icons
Without showing any monsters or ghouls, the plan was to invite followers of the Mercedes-Benz social channels to guess the Halloween legends.
Elegance with a bite—the Maybach Night Series. Which Halloween legend would drive this icon?
805 hp would have you howling at the moon too. Which Halloween legend would drive this icon?
A creation too powerful to be contained. Which Halloween legend would drive this icon?
They have a great taste in cars and a questionable taste for brains. Which Halloween legend would drive this icon?
The Process
Step 1: Generating Stills
Nano Banana yielded the most product-accurate cars compared to other AI platforms—something very important to the clients and even more important to fans of the brand. The stills were generated using Mercedes-Benz CAD files as a reference for the most accurate results.
Step 2: Generating Video
Next, I used generative fill in Photoshop to extend the images to be 9x16 and used Google’s Veo3 to make the stills come to life. Realistic camera movement and ambient noise added to the spooky feel. There was a lot of trial and error to create an effect that was both satisfying and represented the cars in the most realistic way possible. Of course there were some bloopers.