Mercedes-Benz Attainability

Your dreams are closer than they appear.

Every year, millions of people suffer from BATAAMANKI syndrome—Being Able To Afford A Mercedes And Not Knowing It. Horrible. The worst part? Sometimes even when you tell them, they won’t believe you. Mercedes has four vehicles under 40K. That’s right. Take it from the mouth of an all-knowing, clairvoyant fortune teller.

Art Director: Morgan Ricard
Creative Directors: Drummond Berman, Greg Wells